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WE ARE COW: SS17 Menswear Trends

It may not feel like it yet but Spring Summer '17 has finally arrived. So whether your getting festival ready or planning on soaking up some sun, we've selected our fave key trends from the catwalk! Here we've broken them down ready to be put straight into action...


With the likes of McQ and Missoni presenting us with some major shirt envy, summer prints have arrived. A classic favourite for everyone, we love to see an assorted mash up of prints and patterns, with a huge splash of tropical florals. Grab your board shorts and just add sand. This is one trend definitely made for shopping vintage and we have a dream selection of one off printed pieces perfect to stand out in the sun.

BLOG002 The Camo trend has made a return for Spring Summer, and it's never looked better. As seen at the Dries Van Noten show, it's an easy print to throw on and get going. Adding abit of camouflage to your SS17 is the perfect way to toughen up your summer with abit of grunge. Whether its a pair of camo trousers or one of our sweet lightweight printed jackets, an easy statement piece that you can't get wrong.

BLOG001 Not any old pinstripes here, Stripes for Spring Summer have arrived and are definitely a favourite here. With a variety of widths and stand out colours, we love the super sport vibes present at MSGM and Calvin Klein Collection. This can easily be transferred into every day looks, through easy t-shirts or striped knits for Spring.

BLOG004 Something perhaps a little more unexpected for Summer, this outdoor essential has become an on trend staple. Spotted at shows such as Balmain and Prada, the Parka has made a return. Although not your typical Summer wardrobe ideal, you can always opt for a more lightweight version or keep in mind our lovely unpredictable British weather.

So there you have it, simply stay on trend this Summer whilst still adding some one off beaut vintage pieces. Fashion forward with a nod to the past.